In this episode of ’74PODCAST Series “How Can We All Make it into the Future?”, Founder of Retail Prophet Doug Stephens talks to Galataport İstanbul VP İrem Yücel Kaymak about the unique challenges and opportunities that the retail market is facing in the wake of the COVID-19 pandemic.
“In an odd sort of way, retail stores, physical stores have become a really powerful form of media for brands, and media in all of its forms has, in a growing way, become the store. It’s where we go to buy things now and I believe we are going to see a massive acceleration of that.” – Doug Stephens, Retail Prophet