ISTANBUL’74 was founded by Demet Müftüoğlu-Eşeli and Alphan Eşeli in late 2009 to cultivate platforms that connect Istanbul to the International cultural scene; by turning the city into a hub for global events, and by acting as the principal international arts and cultural provider of Turkey.

ISTANBUL’74 is an independent platform that forges artistic and cultural relationships and instigates creative multidisciplinary dialogues, bringing together ‘74GALLERY, an art gallery that produces exhibitions and private events with local and international artists, ‘74STUDIO, a full-service creative branding, and communications agency; SEVENTYFOUR, a Digital Arts & Culture Platform; ‘74ESCAPE is a community-based platform to share travel experiences and tips, explore the food culture of different regions and have a deeper understanding of wellness practices.

Situated in Akaretler-Beşiktaş, Istanbul, ISTANBUL’74 has organized and curated exhibitions for a variety of established and international contemporary artists with different artistic backgrounds. Exclusive ISTANBUL’74 exhibitions and organizations travel around the world and establish new partnerships and pathways for fostering new dynamics between cities.

In 2010, ISTANBUL’74 initiated The Istanbul International Arts & Culture Festival, an annual, high-profile international festival that is open to the public and free-of-admission. A unique experience that forges cultural and artistic relations by bringing together some of the world’s most talented and creative minds to the city of Istanbul. Visitors have the opportunity to attend open panels and talks, workshops, screenings, exhibitions for three days.

Through its strong network of industry leaders, influential artists, and tastemakers, ISTANBUL’74 utilizes collective expertise on strategic brand and community building, storytelling, creative design & content, digital marketing, social media, cultural events, and media relations to elevate its clients’ positioning in local and global markets and organize multi-disciplinary arts & culture events.


SEVENTYFOUR is a digital arts & culture platform that celebrates artistic creation in all its dimensions: art, fashion, design, architecture, film, music, food culture, and beyond.