WHAT
THE STORY OF ’74
Founded in 2009 by Demet Müftüoğlu-Eşeli and Alphan Eşeli, ’74GROUP is rooted in a passion for fostering artistic and cultural exchanges on a global scale. As a symbol of creative synergy, it bridges continents and communities. With origins in Istanbul and an influence stretching to New York, ’74GROUP has become synonymous with innovation.
Initiatives like the ISTANBUL INTERNATIONAL ARTS & CULTURE FESTIVAL (IST. FESTIVAL), which has attracted notable figures including Gore Vidal, Zaha Hadid, Tilda Swinton, Harvey Keitel, Terry Gilliam, JR, Sophie Calle, Michael Stipe, Anton Corbijn, Hussein Chalayan, Peter Beard, Franca Sozzani, Stephen Frears, and Ryan McGinley, underscore its commitment to creating a diverse and vibrant cultural landscape.
The organization's various divisions, including ISTANBUL’74, ’74NY, ’74STUDIO, ’74ESCAPE, and most recently CLUBHOUSE BEBEK, are dedicated to exploring new artistic realms, defying norms, and enriching the cultural fabric of global ’74 Community.
WHY
THE CREATIVE VISION
As an independent multidisciplinary platform, ’74GROUP is committed to challenging the status quo, pushing boundaries, and forging new creative and cultural connections through each of its divisions, leveraging an unparalleled network of industry leaders, influential artists, and tastemakers.
HOW
THE DIVISIONS
’74GROUP crafts pertinent, distinctive stories on an international stage through its divisions while collaborating with leading artists and brands.
An international arts and culture festival open to the public and a core driver of our commitment to cultivating engagement and education within the wider creative community.
Organizing exhibitions and collaborations with local and international artists and art institutions.
A creative agency focused on creative direction, strategy, design & communications for brands across arts, fashion, gastronomy, and hospitality.
A community-based platform with store championing design & craft, and an online diary showcasing travel highlights from around the world.
Series of multidisciplinary creative talks with people from the world of arts, business, fashion, and gastronomy.
