In this episode of ’74PODCAST Series “How Can We All Make it into the Future?”, the Co-Founder of Verrecchia & Partners Timothee Verrecchia talks with the Founder of Brut Media Guillaume Lacroix about bridging the gap between the private and public sphere to create impactful change and the responsibility of new global media to inspire it.
“There are two questions: How do you build trust? And the second question is, how do you go from awareness to impact. To build trust, there are two ways to do it. The first one is don’t tell people what to think. They hate that. So provide them with tools to understand the world, to relate to the world, educate them to be able to have a meaningful conversation, not a debate, which is often a zero-sum game. That’s the first thing. The second thing is trying to tell the story through the eyes of someone they can relate to.” – Guillaume Lacroix
“I think that for us to get out of the current context and the current crisis, it’s going to require us to learn to walk in the same direction and to agree on a number of different issues. Issues that sit above languages, nationalities, currencies, borders, and whatnot.” – Timothee Verrecchia